006 – Identifying opportunities with competitor checks

The eCommerce Talk Podcast Reading Time: 1
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In this episode, Mark and I sit down and explore the benefits of competitor checking. We both have many years of experience running a brick and mortar store, so we use this to experience to share some great tips.

This podcast relates to our article on Competitor Check – Identifying Opportunities

Points we discuss

  • What is a competitor
  • Goals for an in-depth competitor check
  • How many competitors should I check?
  • Playing it safe (food for thought)
  • Price checks
  • See what is trending
  • Evaluate their level of service – Order something
  • Take inspiration from good design and user experience
  • Search engine optimisation checks

Resources we referred to

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I've spent a chunk of my career working in eCommerce for a FTSE 100 company where I've worked in Web Development/Design, SEO and assisted in running an eCommerce business. If I can help anyone out, then I'll try my best.
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