007 – What are Landing Pages

The eCommerce Talk Podcast Reading Time: 1
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Lately, Mark has been doing a lot of work with Landing Pages. So in this episode, I get to sit him down and ask him some quality questions around the subject of what landing pages are and also ask what they do.

More details about this podcast can be found here: https://digitalstartup.co.uk/digital-marketing/what-is-a-landing-page-the-basics/

Points we discuss

  • What is a Landing Page?
  • What are the goals of creating a Landing Page?
  • How does a landing page differ from a product page or homepage?
  • What should be on the landing page?
  • Does the page have to be themed like the rest of your website?
  • How can you tell if it’s working?
  • How would you get the page found?

Resources we referred to

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Craig

Craig

I've spent a chunk of my career working in eCommerce for a FTSE 100 company where I've worked in Web Development/Design, SEO and assisted in running an eCommerce business. If I can help anyone out, then I'll try my best.
Craig
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