So you want me to bring more light on “One product store”, which is not possible without explaining an idea behind it. I will try to be as concise as possible.
A “One product store” is strongly attached to a Dropshipping model of selling which came to life about 4 years back and expand massively about a year ago.
Dropshipping is a selling model, where a person through running an on-line store is selling an items that he/she do not possess, and when a customer buys an item then he/she uses the money to pay the supplier (usually from Aliexpress.com - cheap chinese suppliers) for the item and ask that supplier to send an item directly to the customer.
This model is almost risk free because the seller do not need to hold any inventory.
Obviously there are some other risks that include spending/wasting money on social media advertising.
This model let persons with little money (about $200) start their on-line business that potentially can grow a lot.
Moreover they do not need to know coding to run their stores because of existence of Shopify.
However Shopify is very expensive; charging $29 monthly per each store plus 2.9% of each transaction.
Let’s take a look at google trends about dropshipping:
Now to the point. So called “Shopify dropshipping” is evolving very fast and through a “general stores” which were (well, still are) stores that sell all sorts of items not related to each other, went through specialising stores known as a “niche stores” which sells an items for closed niche (e.g. dog lovers, fitness, mothers etc.) and finally went to a kind of stores that work best, which are called “One product stores”. Customers trust that last ones a lot because they think, that company that is selling the product is a producer of it - hence they are mostly used by a professional sellers.
Newbies think that having a general store is easier because they may “test” a product whether it sells or not but this is a newbie trap because nowadays customers do not trust them. Those sellers avoid Niche store or One product store because of a few reasons:
- not easy to change store to another - in case if products are not selling well,
- need to buy a new domain, email addresses,
- changing domain on existing store breaks relationship and law (warranty).
One Product Stores
One product store is a store that sells only one product (eventually offers some kind of upsell/cross sell to it). A layout of that store is usually simple and is designed around that product plus enhance customer feeling that the seller is a producer of that item.
Let me put some examples:
…to name a few (I tried to put more links but it allowed me to type only 2 so I put them together)
(not all of them are actually a dropshippers - some used to be and then turned into brand store where at some time start using fulfilment centre to decrease shipping times; also they put their logo on product)
Thousands of people are starting dropshipping business model everyday. Those of them who understand that One product store OR a niche store is the only working model are facing Shopify fees problem - hence looking for alternatives like Woocommerce or in my case Magento. Another problem is that shopify is very very simple and not looking so professional until customized.
I see, Craig a massive opportunity for you to make a series of videos on how to create a One or Niche product store for dropshipping PLUS selling your own theme PLUS offering hosting PLUS offering custom design PLUS offering private consultations especially if your way of presenting knowledge is beyond belief. Maybe you do not have a conscious of it but the way you talk is highly understandable also for people with a very poor english plus your great focus on details and natural attitude.
The best of it is that your have literally no competitors at all, and I can’t really imaging a better person to present that video series then you.
I hope I explained it well enough.
(sorry for my english - I am not native)
Oh, one more thing.
Bellow is a cherry on the top:
“For those of you who don’t know me already, my name is Crag”.
That is the best bit. Please do not forget to put it on every video.