Thinking of using Google Tag Manager with Magento

Magento 2
1

I was thinking of installing a Google tag manager with enhanced e-commerce facilities. Any recommendations?

2

I highly recommend GTM. I use it for all of my projects. I’m currently using their Enhanced Ecommerce Module . It works really well. However, learning how to use GTM effectively with GA will probably take a few days

4

Hello,

@digitalstartup You recommend the paid one or the free version of it. Also how simple is the installation process?

Can you please guide through it if you have done it yourself.

Thanks.

5

Just checked and I’m using the Free version. Installation was simple, nothing special about it. However, setting it up took me a couple of days to wrap my head around it because their documentation isn’t formatted great. But everything you need to know is on their product page (that’s all I used to set it up).

The module uses an API and builds all of the GTM Tags for you (which was pretty cool), so you don’t need to worry about that.

Here are my settings. (I don’t know what half of them do). They might not apply to you though.

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6

Hey Craig,

Thanks a lot for your reply.

I will try that for sure.

My store has not yet launched and I am getting a lot of help here and I really appreciate the help that you provide.

My sincere thanks.

Manish

7

If you’re thinking of using Google Tag Manager with Magento, it’s a great decision to streamline your tracking and marketing efforts.

Here’s how you can benefit:

  • Easy Tag Management: With Webkul’s Magento 2 Google Tag Manager extension, you can easily manage and deploy tags on your Magento store without needing developer assistance every time.
  • Improved Analytics: Google Tag Manager allows you to integrate tools like Google Analytics, Facebook Pixel, and other marketing tools to better understand your customers’ behavior and optimize your marketing strategies.
  • Faster Page Loads: Since Google Tag Manager loads tags asynchronously, it ensures that your site speed is not compromised, which is crucial for maintaining a good user experience and SEO rankings.
  • Accurate Tracking: The extension helps you implement advanced tracking features like ecommerce tracking, form submissions, button clicks, and more, giving you deep insights into your customers’ activities.
  • Seamless Integration: Webkul’s Magento 2 Google Tag Manager extension makes the integration process seamless and simple, saving you time and reducing complexity.

Using Google Tag Manager with Magento helps you track key metrics, improve ad performance, and enhance customer insights. With Webkul’s extension, this process becomes even easier and more efficient!